InterContinental · Hyatt · Marriott
A regional loyalty-program promotion for three major international hotel chains spanning 73 hotel properties across 13 Asian countries.
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Overview
A regional loyalty-program promotion for three major international hotel chains — InterContinental, Hyatt and Marriott — spanning 73 hotel properties across 13 Asian countries, including China, Vietnam, the Philippines, Thailand, Singapore and Malaysia.
The campaign promoted in-restaurant loyalty systems — Club InterContinental Icon, Club Marriott and DineHyatt — combining digital strategy, landing pages, paid media, analytics and on-site staff training.
- Client
- InterContinental · Hyatt · Marriott
- Location
- East Asia
- Category
- Hospitality
What We Did
Scope of Work
Digital strategy
Landing page creation & optimization
Google Ads campaigns
Meta Ads (Facebook & Instagram)
Google Analytics & remarketing
Email list building
Staff training
Results
The Numbers
43%
Increase in loyalty card sales
67%
Increase in website conversions
55%
Reduction in customer acquisition cost
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